Evans Cycles has reported a 57 per cent increase in sales for its hybrid brike models, week-on-week (sales from all stores – week ending Friday March 23rd versus week ending Friday March 30th).
Last week was also the retailer’s busiest of the year for Ride2Work vouchers being issued, with sales of Ride2Work scheme
bikes up 10 per cent year-on-year, Evans revealed.
Was it the ‘panic at the pumps‘ that encouraged the public to get new bikes? Or was the current run in warm sunny weather (due to change this week to snow in parts of the UK) that helped?
“Concern about a fuel strike definitely seems to have pushed the cycle option back into people’s minds and a spell of sunshine has helped make this option even more desirable," said Ben Hart, Evans Cycles director of marketing and eCommerce for Evans Cycles.
"It might feel daunting to leave the steering wheel behind in exchange for handle bars but getting around by bike can often be an efficient and enjoyable way of getting around while keeping fit. If customers would like any help on getting their bikes ready or any advice we are here to help.”