BikeBiz Bicycle and cycling retail news
A new firm has appeared on the ever-competitive electric bike scene with what it says are some “very attractive and unique” reasons for dealers to become involved.
FreeGo, run by John Heath, has been in development for several years and is now ready to launch into the market. “We’re now looking for retailers nationwide to get in touch should they need a hassle-free electric bike solution,” said Heath. “We’ve been developing the line for two years alongside our dedicated staff in China who are working exclusively on FreeGo and are fine-tuning the detail. We were never going to launch these bikes without 100 per cent confidence in the product’s reliability. That’s why there’s been a several-month-long test period before this announcement.”
A straightforward warranty and turnaround promise is one of the key selling points Heath believes will attract many to the FreeGo brand.
“If we can’t repair a bike within five days we’ll simply send out an entirely new bike. I think that’s something that reflects the confidence we have in the bikes. Maintenance is, however, quite simple thanks to a junction box located near the handlebar. Many repairs will simply require a tweaking here, something which either our dealer development director Martin Lawrence will educate customers about, or alternatively, there’s always our helpline.”
European distribution, as well as stockists in Ireland, are sought for the brand, which currently works from a 37,000 square foot warehouse in Southampton.
“We’re carrying strong levels of stock of each of the bikes, including variations such as the low step-over frames for women,” said Heath. “If dealers are curious about stocking electric bikes, we recommend swinging by our booth at the Earls Court Cycle Show come October for a discussion.”
Lawrence has been recently appointed to deliver sales and mechanical training on the road and discuss stocking up with potential dealers. He can be contacted on 07856 339037.
