Ison Distribution is to host a happy hour at the Core bike trade show, which kicks off this Sunday.
Matt Andrews of Ison’s marketing department told BikeBiz: "It takes place in the Brooklands Suite on Sunday and Monday evening from 18.30 to 19.30 (just before dinner). Overnight guests are invited to join us to celebrate our 20 Years Anniversary and sample from a selection of real ales brewed at a local Cambridge Brewery – with our compliments."
Registration for the trade-only show is now closed.
BikeBiz has put together a few pre-show highlights here, here and here.