BikeBiz Bicycle and cycling retail news
From May 2017, Forme is taking over the hire-fleet contract at the Center Parcs holiday villages. This is one of the biggest and most sought-after such contracts in the UK. The Center Parcs hire fleet has 15,000 bikes, with 1.2 million rentals per year. The brand recogition that comes with the involvement with Center Parcs makes winning the contract a key goal for many UK bike suppliers.
Moore Large signed a four-year deal, with the partnership starting in May. Moore Large will be providing children’s and adult Forme bicycles.
The bikes are exclusive to Center Parcs
Moore Large senior product manager Adam Garner said "We are absolutely delighted to be working with Center Parcs in 2017 and beyond. Using Forme’s ‘Made by the UK’ ethos our bicycle product team have worked hard to provide the extra attention to detail and enhanced specification needed to secure the contract."
He added: "Existing and future stockists of the Forme brand will benefit from the increase in brand exposure."
