Trade accounts now have exclusivity over sales

Forcefield body Armour halts direct consumer sales

Forcefield has ceased selling direct to consumer online from the start of 2012 in a bid to work exclusively with cycle trade retailers.

The brand’s website will now refer potential customers to registered dealers of the gear up and down the country, which the brand feels will ultimately benefit the end user with sales expertise and support key to the move.

Forcefield Body Armour Director of sales and marketing Matthew Dawson said “It was a big decision and very much against the current trend but it is something we have wanted to do for a while knowing that it will drive more consumers to dealers and after another exceptional trading year that has seen a 30 per cent growth in Forcefield sales and a good number of new and focused dealers that see value in stocking the product we felt the time was right to show our support for the trade.”

Forcefield Body Armour are still looking to appoint dealers in a number of locations and can be contacted directly on 01933 410818, or for details.

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