Fat Lad At The Back has today announced the appointment of leading developer and consultant Andy Bennison to the senior team.
The hire is the latest in a string of developments for the premium cycle wear brand, which last year enjoyed significant growth and further accelerated its market position by forging new retail partnerships with Ribble Cycles, JE James and Evans Cycles.
Bennison brings with him 14 years of insight in design and development from his time at the highly-regarded cycle wear manufacturer Altura and prior to this, English luxury fashion house Burberry.
He will join the team with immediate effect and will be responsible for further development of the existing range as well as special projects leading into 2017 and 2018.
Bennison said: “Fat Lad At The Back has enjoyed sustained and impressive growth since launch just four years ago, firmly establishing itself as a key market player. This despite a difficult retail landscape, which has seen many long established brands suffer.
“I’m looking forward to joining the team, and working with FLAB to further develop its 2017 collection encouraging and enabling everyone to look good when they get pedalling.”
FLAB owner Richard Bye added: “It’s been a really exciting and successful period in the history of FLAB, and to have someone like Andy join the team further demonstrates our desire to build upon this strong position as a major player in UK cycle wear development and manufacture.
“Andy will be an invaluable resource for FLAB. His years of experience, substantial skill set and crucial insight will allow us to continue to grow and diversify what we make and do.”