BikeBiz Bicycle and cycling retail news
Fix Distribution has launched to the trade with a portfolio of brands including Atomlab, Corsair, Loeka and One Ghost Industries.
With roots in the gravity race scene, the new business is headed up by David Mellor who told BikeBiz: "I feel strongly that the future of these brands is with quality IBD’s and we are committed to supporting independent shops. We will not be supplying these products to online discounters and we’re offering some great incentives, on top of already competitive margins, to dealers who get on board with our brands early. Margins are competitive, especially for such high-end brands and extra discount available as incentive for shops who order stock early."
After a few years absence from the UK, the Corsair label returns, exclusively through Fix. There are five models, three full suspension and two hardtail currently available as frame only or complete builds. Hardtails start from £399 retail price and full suspension models from £1,199, frame only.
The other exclusive to the upstart’s stable is Atomlab. The component brand owned by BMX legend, Mike Flaherty produces a vast range of finishing kit including bars, stems and flat pedals, as well as the bombproof wheelsets, hubs and rims Atomlab is probably best known for. These are now available in 26”, 650B and 29” sizes with all hub dimensions catered for.
Loeka boasts to be one of the few mountain bike labels designed exclusively for women. Handmade in Canada, the company’s ethos is simple – ‘Encouraging women to be part of something by creating a complete line of recyclable apparel that captures the biking lifestyle.’
Stock of Corsair and Atomlab will be landing later this month with One Ghost Ind frames and completes available later in the year. Loeka Clothing is available to order immediately.
Fix Distribution: 07974 198664
