BikeBiz Bicycle and cycling retail news
French bike brand Look has presented Fisher Outdoor Leisure with its global award for Best Marketing Campaign 2010/2011.
The distributor received the prize at the recent Look International Distributor Meeting in Switzerland.
Fisher’s work in growing the brand through proactive marketing comms – particularly with the Endura Racing sponsorship programme – has seen a increase in the brand’s web and media presence globally, the firm said.
“Everyone at Fisher is really honoured to receive this award,” commented Fisher’s head of brand management Nikki Hawyes.
“We are committed to delivering high standards of marketing across all our brands. This award recognises the work we have done in raising awareness of the Look brand in particular and in supporting our IBD network with the right marketing strategy.”
Dealers looking to stock the brand should contact Fisher at www.fisherb2b.co.uk or their local account manager.
