BikeBiz Bicycle and cycling retail news
Fisher Outdoor Leisure has signed an exclusive distribution deal with Carrera helmets, adding to the exisiting stock of eyewear carried.
Following the end of a 20-year partnership with MET, Fisher has brought in the Carrera label, which is popular across mainland Europe.
Commenting on the change Mike Cook, sales and marketing director at Fisher said: “By partnering with Carrera we are working with one of Europe’s biggest and most respected sports brands who have fantastic heritage across a number of categories. Carrera’s product development and marketing support capabilities are second to none in the cycling industry and we are really excited that we have this opportunity to work with such a strong and forward thinking company who are bringing some very exciting new technologies to the helmet category.
"We will be carrying a full line of helmets from kids, right through to high performance Road and MTB and all the helmets offer great consumer value for money, as well as excellent commercial terms for all of our trade partners.
"Working with Carrera also gives us a great stepping stone into the outdoor sports market with Carrera’s market leading range of ski helmets and goggles.”
Stock is expected with the distributor as soon as the first week in October.
