Bike shops can now hook up with the distributor's fresh online portal

Fisher Outdoor Leisure unveils new B2B site

This week Fisher Outdoor Leisure is rolling out its new B2B site to its IBD customer base.

According to the distributor, the site is a significant move forward both in terms of content and functionality and has been in beta testing with a group of 50 IBDs since April.

Sales and marketing director Mike Cook said: “We are really pleased with the new site, it looks great but more importantly the feedback from those customers who have been testing it has been extremely positive and we feel confident that all of our customers will find this new site easier and better to use.

"The site sees significant enhancements to search accuracy, product information, promotional offers and ease of order placement all of which should make it easier for IBDs to find the products they need.”

IBDs can access the new B2B site using their normally logon at where they’ll see a new landing page and the option to select new trade site on the top right hand side.

The new site will run along the old site for the next 4 weeks to allow customers time to get used to the new platform.

Any questions should be directed to account managers or the B2B team directly at

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