BikeBiz Bicycle and cycling retail news
Distributor Fisher Outdoor Leisure has appointed cycle industry and marketing specialist Red Cloud MC as PR agent.
The firm, run by long-time cyclist Mark Almond, will assist the expanding Fisher team in future PR and marketing as part of Fisher’s marketing support for suppliers and customers.
Almond will work alongside the in-house marketing team headed up by Julie Dommett.
‘’I’m really happy to be working with Fisher again,” enthused Almond. "Having worked with them previously in 2008, and more recently at Expo 2010, I have a great understanding and affinity with their brands.’’
‘’The Fisher marketing team is going from strength-to-strength and with such a large number of exciting brands to work with, it’s going to be a challenging and rewarding year ahead,’’ Almond added.
Julie Dommett said: ‘’With the recent recruitment of dedicated marketing executives for road and off-road as well as commuter and leisure sectors, the team is well placed to provide the very best in marketing support for our suppliers and customers."
‘"The appointment of Red Cloud MC will help maximise awareness of our brands in the media. An activity which in turn should help drive sales for our retail clients.’’
