BikeBiz Bicycle and cycling retail news
Fisher Outdoor Leisure’s new saddle and grip brand Vavert has garnered a enthusiastic reaction from dealers following its unveiling at Expo 2010 in February.
Vavert – ‘goes green’ in French – is targeted at the leisure and commuter cyclist, joining a wealth of similarly focused brands at Fisher, including bspoke and folding bike brand Kansi.
Under the Vavert umbrella, Fisher is launching a range of 20 saddles and 17 grips, which cover three main user groups: comfort, leisure/commute and sports.
Each Vavert saddle has a matching grip, allowing consumers to co-ordinate their bike. Fisher promises Vavert products are competitively priced, in a wide choice of colours to suit all tastes and riding styles.
Product manager Rob Handoll, part of the team that introduced the brand at Sopwell House earlier this year, said: “We are proud to offer a range of products that are functional, but look good too. The feedback we have received so far has been outstanding and we look forward to seeing the range develop further.”
Point of sale and innovative space-saving packaging is available to those with an account, with the latter making efficient use of slat wall space.
Fisher Outdoor Leisure: 01727 798 340
