Store picks up prize as part of Santini promo

Fisher gets behind a Pedal Revolution

Norwich store Pedal Revolution has scooped the top prize in a Santini and Fisher Outdoor Leisure run contest.

Pedal Revolution stalwart Ian Holmes received the VIP treatment at the Giro d’Italia in May when the store won the Santini-sponsored competition.

Pedal Revolution, run by Marcus Colk, won the sales-initiative last month as part of Fisher Outdoor Leisure’s latest promotion for the brand.

Jonathan Sangan, product manager for Fisher, told BikeBiz: “Santini is a sleeping giant that is just waiting to take off in the UK. It’s a family-run company that still manufactures in Italy using top quality technology and fabrics for the riders through to the stock on store shelves.

“The competition has just another way for us to show our support for retailers stocking the brand.”

For more on Santini, contact Fisher on 01727 792 606.

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