BikeBiz Bicycle and cycling retail news
The show season is hotting up with Fisher Outdoor Leisure now reporting a whopping 50 per cent rise in pre-registrations (on 2010 figures) for its Expo house show, starting on Sunday at Sopwell House, St Albans.
The distributor also confirmed that as from Sunday February 20th it will be lowering its prices on the Schwalbe range, offering more flexible buying options for the brand.
“At a time of global increases in raw material prices, we know many companies have been forced to raise their tyre prices," commented national field sales manager for Fisher Martin Murray. "By contrast, we’re really pleased to be able to announce a new pricing structure that will offer our customers lower, more flexible pricing and better margins on the Schwalbe range. This will form part of our ‘Fisher Essentials’ programme – details of which will be launched at the show.”
Commenting on the high number of Expo registrations, marketing head Julie Dommett said: “We are thrilled by the number of pre-event registrations and can’t wait to see everyone across the three days.
“Whilst the new Schwalbe pricing will be available ongoing as part of our Everyday Low Pricing policy, there will also be lots of Expo-only discounts and incentives and an in-depth seminar program for visitors to enjoy. We look forward to seeing everyone there.”
For more on Expo head to www.fisherexpo.co.uk, and there’s more information on the Schwalbe range at www.fisherb2b.com from Sunday.
