BikeBiz Bicycle and cycling retail news
Troy Lee Designs’ range has has its RRPs significantly cut – by up to 24 per cent – via Fisher.
From March 15th onwards, both RRPs and trade prices have been reduced, opening the Troy Lee to a potential wider market, with margins maintained on all key products, Fisher promised.
Among the price cuts includes the RRP of the Limited Edition Sam Hill D3 helmet – down 15 per cent from £499.99 to £425.99. The D2 helmets will now start with retail prices below £200 and Ace gloves, as worn by Sam Hill on his WC winning run, have been reduced from £24.00 to £22.40. Troy Lee’s XC gloves have been reduced by 24 per cent from £32.99 to £24.99.
Troy Lee Racewear has also seen its retail prices trimmed by up to 16 per cent in time for the start of the downhill season, including the improved Moto Shorts, now available for £79.99 RRP, and the latest trail wear is down by up to eight per cent.
Troy Lee brand manager for Fisher Jon Sangan said: “There’s never been a better time to be a Troy Lee stockist. With the mountain bike season about to kick off, the new lower pricing being introduced and with an ongoing marketing and PR campaign behind the range, demand for Troy Lee products is set to soar in 2011.”
