First Fisher event at Sopwell House goes with a bang

Expo 2010 sees record attendance

Folding bike brand Kansi, Vavert saddles and grips and Look mountain bikes were some of the key highlights of Fisher Outdoor Leisure’s Expo 2010 show.

The firm revealed that the show – the first set at the luxurious Sopwell House in St Albans – saw record numbers of retailers and press attend.

The event saw the launch of the Kansi folding bike brand. Three models feature in the range, with custom options and common spare parts supplied as standard.

Kansi product manager Martin Hawyes said: “We’ve had such a great response to Kansi, we couldn’t have asked for better. The feedback on both the brand positioning and the product itself was excellent and we’ve taken loads of orders already."

Another new brand at the show was Vavert, which boasts almost 40 sadles and grips available in a number of coordinating colourways. Product manager Rob Handoll said: “Response has been fantastic – I’ve just increased my next order to cater for the demand from the show”.

Expo 2010 was also the first chance for many dealers to see the Look mountain bike range, with the first UK appearance of hand-made full suspension Look 996. The range is set to be available in early April.

“Thanks to all our customers who came along to Expo," enthused Julie Dommett, head of marketing for Fisher Outdoor Leisure. "We know how difficult it is to take time out of your business, but the fantastic feedback we’ve had so far on the products, the venue and atmosphere of the show shows that customers definitely found it worthwhile.”

Lambretta bike also featured at the show.

BikeBiz’s review of Expo 2010 will appear in the March magazine. In the meantime you can read more about it here and here.

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