Home / Business / Event preview: Eurobike
Euro-vision: As one of the globe’s biggest cycle trade events, Eurobike provides a chance to see the latest and greatest product set to come to cycling retail. Jonathon Harker looks at the show’s increasingly impressive statistics...

Event preview: Eurobike

On the shores of Lake Constance, close to the Swiss border, over 30,000 members of the bicycle trade will descend on Friedrichshafen in September.

Eurobike is well established as one of the key dates in the industry’s calendar, this year running from Wednesday September 2nd to Saturday 5th, but the show organisers are ambitious. This year’s edition of Eurobike is expected to lure 1,200 journalists from 32 countries alongside over 30,000 trade attendees.

Eurobike 2009 will see longer opening hours than ever too, from 8.30am to 6.30pm. Coupled with more exhibitor space – over a million square feet, or 100,000 square metres – Eurobike seems determined to be bigger and better, which is testament to the bicycle trade’s success in the face of global recession.

This year Eurobike is in its third decade and what started out as a mountain bike focused show has evolved into an all-encompassing trade event, covering all sectors of the trade. Similarly, attendance and the sheer size of Eurobike has grown over the years. Back in 1991 the show attracted less than half of last year’s total of 36,800 trade visitors – which was a 7.6 per cent rise from 2007.

68 per cent of those came from outside Germany while another 18,000 consumers also attended the show.

Eurobike project manager Stefan Reisinger tells BikeBiz that UK representation is growing – up from 22 exhibitors last year to 25 – with the potential to increase further: “We are quietly happy with these 25 companies in 2009 and are very interested to display more in the future.”

Reisinger adds: “Eurobike is the leading bicycle trade show in the world. There should be lots of opportunities to get in touch with the industry, dealers and media from all around the world at Eurobike.”

That global reach has proved compelling for the global bicycle industry. Eurobike’s reputation has been cemented by the presence of the major players, who are again all present and correct this year. Back in 2008 SRAM chose the occasion to launch its Hammerschmidt, while Scott, Specialized and Dahon also sang the praises of the event. SRAM even called it the firm’s most important trade show worldwide.

This year the show organisers have addressed concerns that the event wasn’t covering all bicycling sectors by promising the show will be more representative of the whole trade than ever, gathering in all aspects of the industry.

Eurobike has also vowed to make getting to and from the show easier, and greener, than before. 500 bike parking spaces will be made available at the West and East entrances of the exhibition centre. Another key development for 2009 is the arrival of bicycles for hire – for free – at key locations across Friedrichshafen, including the airport, stations and hotels.

Shuttle buses will also be on hand for ecologically sound, and cheap, transport from the exhibition halls to the hotels, while further travel improvements are promised for coming years with improved road access work set for completion in 2010.

Eurobike will see up to 14 halls, with east and west open-air exhibition additional grounds available for the show. A new record high of 1,000 exhibitors will be housed in those halls, which will also expect to see the arrival of over 30,000 visitors from the trade.

The show organisers promise that all corners of the bicycle world will be covered, from city bikes, trekking bikes, increasingly popular ebikes, sporty bikes and everything inbetween.

Some of the show highlights include the fashion and cycling wear fashion show – held daily at 11am, 2pm and 4pm (and on Saturday at 12.30). The show will also include the fifth Eurobike Awards, honouring product that demonstrates design excellence.

A trade-only knees-up is set for the Friday too but the stars of the show will naturally be the premier of 2010 products and ranges. Some of the names set to attend include Shimano Europe, SRAM, Selle Italia, Syncros, Zefal, Master Lock and Cervelo, to name a few.

And some of that kit will be on hand at the third Eurobike demo day. For retailers and journalists only the demo day will be located at the Ratzenried exhibition grounds in Argenbuhl – which will be turned into a bicycle ‘mecca’ for the day, according to the show organisers. The pre-show demo day will be held on an outdoor all-terrain course where retailers, press and industry types will get to test ride city, trekking, racing and mountain bikes.

So, the scene is set for a bigger and better show. But isn’t that all a bit ambitious in this economic climate? Or is it a sign that the bicycle industry really is riding out the recession? Project manager Stefan Reisinger admits that the recession could have an impact on attendance, but claims the show’s longer opening hours will address that concern:

“Attendance is difficult to predict with regards to the financial crisis and the show is running from Wednesday to Saturday for the first time. But we expect to see about the same attendance as in 2008.”

The show’s commitment to listening to the industry’s needs is key to the enduring appeal of Eurobike, says Messe director Klaus Wellmann: “The trade show concept is systematically and strictly devoted to meeting the needs of the industry.”

Reisinger adds: “The entire bike scene will be on hand in Friedrichshafen.

“Eurobike 2009 will not only be the showcase for new product premieres and innovations for the 2010 season, but the top meeting place for the industry worldwide.”

“Eurobike is the one comprehensive international trade show at the right time, with the right show concept and located in an authentic place.”

Eurobike – at a glance
WHEN: Wednesday September 2nd to Saturday September 5th (trade days Tuesday September 1st – Demo Day in Ratzenreid – to Friday September 4th).

WHERE: Friedrichshafen, Germany – free shuttle bus service operating to Zurich and Memmingen airports, hotels, train station and the harbour.

100,000 sq m/one million sq ft over 14 halls (12 exhibition halls, a Zeppelin hangar, Hall E1) and Open-Air Grounds.

1,000 from 42 countries, including CatEye, Campagnolo, Cervelo, Bellili, Michelin, Montana, Selle Italia, Shimano to name a few. Head to the site (below) for a full list of exhibitors.

PRODUCT RANGES: Incorporating all types of bicycles, equipment, cycling fashion, parts and accessories, machines, tools, workshop and store equipment, literature.

EUROBIKE EVENTS: Demo Day – Tuesday, September 1st
Eurobike Awards – Wednesday, September 2nd
Eurobike Travel Talk forum
‘Holiday on Bike’ exhibition
Europe Fashion Show – daily
Bike testing course
E-bike testing course
Eurobike party – Friday September 4th.

WEBSITE: www.eurobike-show.de

Check Also

Wildoo releases Nature Bio bottles

Made from Braskem Green Polyethylene