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Retail chain bags UK rights to Swiss bike range

Evans Cycles to exclusively stock 2010 BMC

Evans Cycles has revealed that it has picked up the exclusive rights to distribute and stock BMC bikes in the UK.

With an ethos of ‘Style, Passion and Precision’ BMC bikes feature sleek aesthetics and use top-end materials and production, according to the firm. The brand has been boosted with the recent signing of World Champ Cadel Evans to its pro team.

The 2009 BMC range has already featured in the retail chain’s stores in limited numbers, garnering praise from customers, and in addition to being stocked in Evans stores, the 2010 BMC range will feature at the Evans Cycles Ride It! event series taking place across the country.

“BMC is a forward thinking company and we’re really excited to enter into this partnership,” said Evans Cycles managing director Mike Rice. “With some stunning models due to hit the shop floor in 2010. We’re confident the range will be a huge hit with the cycling community.”

Evans Cycles will take on all distribution and warranty for BMC, and dealers with BMC warranty queries are advised to contact Evans’ warranty department on 01293 574993.

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