Cycle industry show could expand further ahead of 2010 event, says Reisinger

Eurobike bookings ‘exceptionally strong’ months before event

Eurobike’s organiser has told BikeBiz that booking figures have been “exceptionally strong”, even five months before the event begins. Several changes have been announced for the 2010 event, which will take place on the shores of Lake Constance from September 1st to 4th and which is once again on course to be bigger than ever before.

“Things are looking extremely good, both for the Eurobike show itself and the earlier Demo Day on August 31st, the day before the show,” said project manager Stefan Reisinger.

Well over 1,000 exhibitors are expected to take part, while the Friedrichshafen show is now expected to cover a whopping 14 halls and two outdoor exhibition grounds to the east and west. Due to the high demand for space, the organising team is currently giving specific consideration to extending Hall A7.

The Bike Fashion Show will be staged in the East Foyer, giving fashion manufacturers even more space, as they will now occupy the whole of Hall B5, close to the fashion show. Pedelecs and e-bikes will feature even more prominently than in previous years. There will be more display space for e-bikes, pedelecs and LEV accessories, and a large test track on the 500-metre-long street where trade visitors will be able to ride e-bikes up a one-in-eight gradient towards the eastern car park. Eurobike 2010 also offers the first proper opportunity to test high-speed pedelecs.

In further good news, it will be even easier to get to Eurobike this year. The new
southern and northern access roads will be open, thus providing improved connections between Messe Friedrichshafen and road networks far beyond the region.

The organiser is also expecting more than 39,000 specialist dealers and over 1,500 journalists to attend from around the world.

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