BikeBiz Bicycle and cycling retail news
Velo has launched a number of new own-brand saddles to crowds at Eurobike, boosting the Senso and Plush lines that are carried in the UK by Moore Large.
Five new saddles are joining the Senso line in the new season, with a fresh push through the New Heroes Campaign – launched in May to promote the Senso Performance brand in the retail market.
Three new ladies specific saddles join the catalogue specially designed for the feminine frame. These are introduced in the Competition and Sport categories and include the Senso Miles WIO, a high-tech Competition model featuring carbon fiber injection base and carbon rails. The remaining two are the Sport WHC and Sport WI models. Features include Velo’s O-Zone air flow comfort, a Double Density shock absorbing base or V-Mount accessory holder.
Also new are two Senso saddle models Sport I and Sport II, saddles in the Performance category especially designed for the demanding needs of masculine mountain bikers and trekking cyclists. All five new Senso saddles feature the special shock absorbing qualities of Velo’s patented ArcTech rail suspension system, and has received new design and color accents.
Also revealed during yesterday’s press conference was a unisex saddle found under the Plush label – the TrimFlexTour UX. With wide saddle berth and superior padding, this saddle was specially developed for the longdistance recreational rider. Also highlighted in the Plush line were the timely Tour-e Sport and Tour-e Soft Relaxed models for pedelics, designed with easy-grip handles especially for taming heavy e-bikes.
