BikeBiz Bicycle and cycling retail news
Enve Composites has extended Saddleback’s exclusive distribution coverage to include Ireland and Northern Ireland.
Within the UK, Saddleback has represented the high-end wheels and components label since 2011, earning the label a respectable slice of the market against stiff competition.
Saddleback Managing Director Andy Wigmore said: “We are delighted to be appointed as Enve’s exclusive distributor for Ireland and Northern Ireland. We know that there is great demand for the Enve brand in those markets and we are looking forward to using all of the experience and collateral we have built up over the last two years, to really take the Enve brand to the next level. Dealers and consumers will be able to choose from a much wider product range, with considerably improved product availability. Dealers will additionally be able place their orders via either our B2B site or in-house customer service team. Saddleback’s area manager for the territory will manage dealer accounts on a day to day basis, with a regular store call plan.”
Sarah Lehman CEO of Enve Composites said: “Saddleback has an excellent record representing Enve in the UK, building strong performance brands and for their highly visible marketing strategy. We are confident that this is exactly what Enve needs to continue its growth within Ireland.”
Existing dealers and those interested in stocking the Enve brand are encouraged to get in contact with with Saddleback either by phone on +44 (0)1454 285285, or by email at info@saddleback.co.uk as soon as possible.
