How old is your average customer?

Elivar’s cycle nutrition for the over 35s signed by Windwave

How old are the customers coming into your bike shop? If a good number of them are over 35, then you may be interested in sports nutrition brand Elivar, which makes product specifically for those with at least three and a half decades behind them.

The brand is now available to the trade via Windwave, now exclusive distributor for the UK.

As our bodies change as we age, so too do our sports nutrition needs, according to Elivar. Pitched as the only nutrition firm of its type targeting the over 35s, this USP "offers dealers the opportunity to stock a product range that is not just "different" but most importantly caters to the needs of the majority of their customers".

Elivar CEO and Co-founder Donal Hanrahan said: “With over 1,200 Independent Bike Dealer accounts across the UK serviced by its experienced field sales team and head office staff, Windwave were the perfect distribution partner for a premium brand such as Elivar.”

MD Peter Nisbet said: “When looking at the sports nutrition market we quickly recognized that Elivar were producing something unique, great tasting products specifically formulated for the over 35s that actually work. Dealer commitment has been extremely encouraging which we can support with free in-store FSDUs.”

Windwave’s brand portfolio currently includes BBB Cycling, Colnago, Dainese, FSA, Gravity, Ice Toolz, Marzocchi, Morgan Blue, Nokon, Transition Bikes and Vision.

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