BikeBiz Bicycle and cycling retail news
Dutch bicycle beer brand à Bloc is now brewed in the UK, and will soon become more widely available.
Available in bottles, cans and kegs, the beer for distribution in the UK is brewed under licence by a British craft brewery.
Company CEO and founder Daan van Well said:
“I’m very excited to finally launch à Bloc in the United Kingdom and make our beer available to a wider group of cycling enthusiasts."
à Bloc’s UK general manager Alistair Sterling said: "My focus will be to establish a strong network of wholesalers throughout the UK, ensuring pubs and cafes in all regions have access to the brand."
The beer – infused with "Alpine minerals" – is already brewed under licence in the Netherlands, Australia, South Africa and Denmark.
A UK subsidiary of the company was founded in April last year following a successful crowd-funding campaign.
à Bloc is an unfiltered Belgian-style blonde beer, enriched with proteins and vitamins. In cycling parlance riding "à bloc" means going "flat out".
