BikeBiz Bicycle and cycling retail news
Dexshell’s Manchester-based distributor Fordville has partnered with the Scott MTB Marathon Series as part of its 2017 marketing campaign.
The company, which manufactures element-repellent waterproof apparel, will be associated with the premier mass-participation series for the coming year. This move comes as part of its commitment to bring Dexshell products to the greater cycling market and raise brand awareness.
Attendees at each of the established Scott MTB Marathon series events will have the opportunity to test out the range of garments and have their questions answered by an on-site brand ambassador.
Following the recent appointment of cycling industry marketing agency Red Cloud, the Scott MTB Marathon series partnership is the latest in a sequence of strategic moves made by the brand to increase its network of dealers and partnerships.
DexShell’s Chris Dodd said: “The DexShell range offers outstanding performance, combined with great value and durability. However, we need to further enhance brand awareness to help our ever-growing retailer base sell the range even more effectively.”
“2017 will see us attend The Bike Place Show in January as well as a number of other public and trade shows across the year. It’s all part of a very in-depth plan to help our retailers.”
