Hows My Ltd., formed in 1995, has created the InTANDEM Road Safety Competition to find a safety symbol that could be used as a sticker on HGVs warning cyclists to keep clear. The competition is supported by Julian Huppert, MP for Cambridge.
Huppert, recently named MP of the Month for his cycle campaigning stance in Parliament, said: “This is an excellent competition which focuses on the real danger to cyclists from heavy lorries while at the same time making drivers and cyclists think about the action they need to take to minimise the risks.”
The hazard symbol needs to advocate that extra care is needed when passing a large vehicle on the nearside. “The sign, designed to compliment other lorry safety equipment such as sensors, turning alarms, extra mirrors and safety bars, could go a long way to saving lives," said Huppert.
Submitted designs will be judged by Robert Smalley, Chief Driving Examiner for RosPA; Subash Ludhra, president of IOSH; Gary Harringman of Studio Harringman; and Amanda Jackson, MD of Tigerfish PR.
The winning icon will win £1000.