BikeBiz Bicycle and cycling retail news
Household name Davina McCall will open The Cycle Show at the NEC Birmingham on Saturday September 27tth at 09.30.
A guest at the show of Beacon Bikes, McCall rode a gruelling 450 miles from Edinburgh to London in February in her 2014 Sport Relief challenge. Beacon will have McCall’s Campagnolo-equipped BF-80 bike on display at their stand (C35), where she will spend the day talking The Cycle Show’s visitors and signing autographs.
McCall will be interviewed on The Cycle Show’s main stage at 1.30pm by Rob Hayles (also Beacon’s Chief Test Pilot).
Beacon will also be launching their new website and bike build configurator – www.beaconfell.com – at the show, as well as examples of their road, TT, triathlon, cyclo-cross and commuter bikes.
Held from the 25th to 28th of September at the NEC in Birmingham, Cycle Show starts with the trade day on Thursday September 25th. Trade and press can register for free at www.cycleshow.co.uk/trade
