BikeBiz Bicycle and cycling retail news
Cycling Sports Group UK has opened registration for its annual dealer show – this year dubbed CSG Connection – at its Poole headquarters in Dorset. The event will be running between July 31st and August 2nd.
CSG conducted a survey with its dealers earlier this year and found out what they liked and wanted from an annual product launch; the feedback was clear. They liked visiting CSG’s headquarters in beautiful Dorset, to meet and spend time with the many staff with whom they deal over the phones. They also said they wanted to get out riding on new bikes with CSG staff, and enjoyed in-depth product presentations on new technologies.
The CSG Connection name is based on the partnership and connection CSG has built with its dealer base – some accounts have been trading with the company for over 35 years.
The 2017 ranges by Cannondale, Charge, GT, Mongoose and WeThePeople will be unveiled at the show, with all-new parts, accessories, and clothing from Fabric, Eclat, Sugoi and Sombrio.
Key product managers and sponsored athletes are heading to the show, providing exclusive insight to attendees on the products and leading out rides in the amazing local area.
CSG UK marketing manager Clive Gosling commented: “We’ve had an excellent response to having the show back at our HQ. It’s a great place to meet, learn, ride and eat. It’s going to be a packed day, so we advise dealers to make the most of the time they will share with us”.
Journalists from across the industry will be in attendance throughout the show to see the pre-Eurobike product ranges for 2017.
To find out more or to register please click here.
