Four medical students who are cycling across Canada this summer to raise cycle helmet awareness could receive as much as $20,000 from Canada's home, car and business insurers, who are sponsoring the cyclists as part of their 'Be Smart. Be Safe' campaign.

Cycling medical students land $20k for helmet-promo tour

The students – Scott Smith of Ottawa, Marieke Gardner of Halifax, Peter Ceponis of Sarnia and Alun Ackery of Toronto – began the ThinkFirst Heads Across Canada Tour in Vancouver on May 28th.

"These young people are an inspiration and true ambassadors of injury prevention. We are proud to help them take this important safety message to Canadians across the country," said Mark Yakabuski, representing Canada’s home, car and business insurers.

Canada’s home, car and business insurers will match all donations made to ThinkFirst during the tour to a maximum of $20,000.

"We are thrilled to welcome Canada’s home, car and business insurers as our lead sponsor for the Ottawa-to-St. John’s leg of the tour," said Jim Russell, Executive Director of ThinkFirst, a national non-profit organization dedicated to preventing brain and spinal cord injuries. "Insurers understand the importance of helmet safety."

Be Smart. Be Safe. is an outreach programme from Canada’s home, car and business insurers.

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