Time Inc’s monthly Cycling Active is repositioning itself as a brand for the serious road cycling enthusiast to cater to its audience’s progression and investment in the sport.
The relaunch sees Cycling Active sport a brand new logo (which you may have spotted at last week’s Cycle Show at the NEC) along with a redesigned lay-out to prominently deliver engaging content, together with a greater use of aspirational imagery capturing the finest cycling photography.
Content is targeted at road cycling enthusiasts wanting to advance their skills and test their stamina by participating in more events. Cycling Active now has a significant focus on the best and most renowned sportives in the UK and abroad.
Every issue will feature previews of two sportives, documenting riders’ experience of the events two months before readers can ride the routes themselves. Each sportive will be coupled with a bespoke expert nutrition and training guide to help riders’ achieve their personal best on the ride. Cycling Active will also feature thorough bike and kit tests for those looking to invest in new equipment.
Garry Coward-Williams, acting editor of Cycling Active, said: “Since introducing Cycling Active to the market six years ago our audience has transitioned from being either new to the sport or reborn cyclists wanting to get back on their bike, to being serious road cyclists investing more time, and money in the sport. Cycling Active has relaunched to reflect how our audience has advanced over the years, providing new training programmes for the tougher rides they are embarking on, and more advanced equipment to match their skill.”
Keith Foster, publishing director, added: “Cycling is now a lifestyle and the sportive market is fast growing, so rebuilding Cycling Active to meet the evolving needs of our readers was vital. To better represent them, the relaunch sees a sole focus on road bikes and now has dedicated sportive content to equip serious riders’ with all the expert advice and knowledge they need to take on challenging rides and personally progress in the sport.”
Available in print and digital, the new Cycling Active is on sale now, with a cover price of £4.75