The retailer, located on Tadcaster’s High Street, first opened in 1991 when owner David Stainthorpe started trading on Dewsbury Market with just £600 worth of stock.
Cyclesense moved to a small shop in Tadcaster in 1995 but soon outgrew it and moved to its current location in 2001.
Since then, Cyclesense has evolved into a ‘destination retailer’, attracting customers from across the north of England due to the quality of service and wide range of bike brands it sells for all cycling disciplines, including road, mountain and especially touring and expedition.
“It only seems like yesterday that we opened our doors, but all these years later we are still here in Tadcaster and going from strength to strength, says David. “We’ve had tough times along the way, more recently caused by the floods and closure of the bridge, but Tadcaster is our home, customers visit Tadcaster because of us, and we want to carry on bringing business to the area for another 25 years and beyond!”
Cyclesense is the main dealer in the UK for premium Dutch manufacturer Koga, and the UK distributor for Extrawheel trailers and FollowMe, a unique parent-child tow-bar device which converts a child’s bike into a tandem. It also stocks leading brands such as Giant, Van Nicholas and Cannondale.
In addition to its high street store, which is managed by David’s eldest son, Paul, Cyclesense also runs a second showroom in the center of the town, devoted solely to children’s cycling, managed by David’s younger son, John.
“I believe our success can be put down to the simple fact that we can cater for every type of cyclist, from serious competitors to more leisurely riders who see cycling as a way of spending time with the family,” adds David.
“Buying a new bike is a significant investment. At Cyclesense, our two showrooms provide an unrivalled choice for cyclists of all ages and abilities. Customers can try and test bikes of all price ranges from different manufacturers and we back this up with friendly service by staff that live and breathe cycling.”
As part of its 25-yearcelebrations, Cyclesense is currently offering 25% off selected items at its shops in Tadcaster. There are also plans in place to hold a special cycling ride in August or September to mark their birthday, which will be announced shortly.