BikeBiz Bicycle and cycling retail news
Following the spectacular popularity of Danny MacAskill’s video on YouTube – which broke the one million views barrier in just four days – BikeBiz quizzed the cycle industry on what effect viral marketing and talent sponsorship has on business.
BikeBiz spoke to leading figures from the industry – including Charge Bicycles MD Nick Larsen, Inspired Bicycles MD David Cleaver, Upgrade sales and marketing manager Tom Marchment and Ison’s marketing head Matt Andrews – for their opinions on the hot topic.
To find out what they said, head over to our ‘Industry Opinions: The Value of Sponsorship’ feature here.
