Cycle Show: everything you need to know

The Cycle Show is nearly upon us and once again, there’s a million things to see and do. This year, the show opens on September 21st for an exclusive trade day in which dealers and the press can peruse the massive amount of product on display whilst avoiding the huge crowds of the other days. There are also a number of B2B stands that are only at the show on the trade day, as well as a trade-focussed line-up of talks taking place. If you’ve failed to register, fear not as there’s still time to secure your place here.

The show is then open to the general public from September 22nd to the 24th, with a vast array of guests and speakers in attendance including Ned Boulting, Alex Dowsett and Jason Kenny.

As in previous years, the exhibitors list in 2017 is jam packed with over 280 big names and interesting emerging brands including Ridley, Ridgeback, Campagnolo, Schwalbe and Lezyne. A full list of exhibitors can be found here.

Tickets can be purchased in advance at discounted rates, and on the day the prices will be:
Adult (18+ years) – £17.50
Young Adult (14-17 years) – £13.50
Children (6-13 years) – £5.50
Children Under 5 – FREE
Concessions (65+ / Student) – £15.50
All students need to have a valid student card

Thursday (Trade and Press) / 9.30am – 6pm
Friday / 9.30am – 5pm
Saturday / 9.30am – 7pm
Sunday / 9.30am – 5pm

Please note, members of the trade are also permitted entry into the show on all three public days, which take place from September 22nd to the 24th, 2017.

Please remember you will be charged £13 on the day if you have not pre-registered.


Find an interview with event director Chris Holman here.

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