BikeBiz Bicycle and cycling retail news
Fisher Outdoor Leisure has revealed details of the brands it is taking to this week’s Cycle Show at Earls Court, in a greatly expanded stand space.
The distributor is splitting its stand (A2) into five spaces:
SRAM
The component brand will feature the latest 2011 MTB and road products, with a first opportunity to see and try out the 2×10 product families. Cycle Show will also be the first UK opportunity to see the full RockShox 2011 line-up and the limited Tour de France edition of the SRAM Red groupset. Andy Shleck’s Tour bike will be on display, and there will be chance to bag a Fabian Cancellara-signed jersey in a Tacx competition.
Norco / Troy Lee Designs
The two brands will come together, with Norco 2011 BMX range in focus with a first chance to see the 2011 downhill bikes and the new Norco ‘Range’ bike. Dirt’s Norco World Cup ‘Team DH’ bike will be on the stand alongside riders Dan Stanbridge and Ben Reid, who will also be on hand for autographs and question answering.
LOOK / TACX / Santini
The full range of 2011 LOOK frames will be on hand for those who didn’t attend the official launch. The award winning LOOK 695 will be the centerpiece of the stand alongside road, track and MTBs.
The latest highly technical Santini lines will be on show too, including those using Aquazero fabrics and the innovative Dfend protective range.
Kansi
The young folding bike brand will debut at the show, with visitors to the stand in line for Kansi treats. There’ll also be chance to bag a Kansi in a prize draw.
Commute and Leisure Accessories
Clothing, helmets and cycling accessories will feature heavily here, including the full line of Basil bags and bspoke clothing, plus a wide range of MET helmets in new new models and colourways for 2011.
Vavert will showcaseits new co-ordinated mudguards and pedals alongside saddles and grips and the award-winning Airace pumps, Masterlock bike security and the extensive SMART lighting range. Bloc sunglasses, Sportourer saddles and Kaaboom cleaning range will also feature.
Cycle star Rob Hayles will also be on hand at the Fisher stand.
The brand new Fisher B2B website is due to launch later this year. Cycle Show attendees will be able to get a sneak peek at the Fisher stand.
