Trade event set to defy economic downturn and be bigger than ever

Cycle industry gears up for Eurobike

This year’s Eurobike is only a few short weeks away and far from scaling back on size and predicted attendance – as might be expected during a global credit crunch – the event organisers have more UK exhibitors than ever and more exhibition space – over a million square feet (or 100,000 square metres).

The event, starting Wednesday September 2nd and running until Saturday 5th, is also boasting longer opening hours and expects to lure 30,000 trade attendees and 1,200 journalists.

Eurobike project manager Stefan Reisinger told BikeBiz: “Eurobike is the leading bicycle trade show in the world. There should be lots of opportunities to get in touch with the industry, dealers and media from all around the world at Eurobike.”

He added: “Eurobike is the one comprehensive international trade show at the right time, with the right show concept and located in an authentic place.”

For more on the show, including a handy ‘at a glance’ guide, head to our feature here.

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