BikeBiz Bicycle and cycling retail news
Orange Mountain Bikes is this week holding its model year previews for the 2011 range.
"This gives dealers an opportunity to see the new bikes, have a chat about the features and, most importantly, go for a ride," said Orange’s Michael Bonney.
"We’ve brought forward the launches of many of our models, reducing the focus on new products at our annual factory presentation in October. So as well as finding out more about the bikes the model year previews are the perfect opportunity for dealers to give us feedback on what is working with the brand and areas they feel we need to focus more attention."
Mojo Suspension is also on the preview days, helping to set up bikes and talk IBDs through through the 2011 Fox lineup.
The next chance for dealers to see Orange’s 2011 range will be at Eurobike.
