The death of Bruce Bursford on the A47 in Norfolk is being used by the CTC as a hook in a new road safety campaign aimed at motorists. Think bike as it were...

CTC to launch Cyclesafe campaign

Cyclesafe is the CTCs latest flag waving exercise to get itself and cyclists noticed.

Dangerous traffic is generally the number one fear preventing non-cyclists from venturing out in the roads on bikes.

The CTCs campaign, announced today, will target the police, judiciary, and local authorities and will remind them of the rights of road users other than cars and trucks and on how to improve conditions for cyclists.

In a CTC press release the death of Bruce Bursford (reported elsewhere on this website) is used as the focus for the campaign.

Bursford, a record breaking cyclist from Dereham, Norfolk, died on a training ride after being hit by a lorry. At last weeks inquest the driver admitted being distracted by his mobile phone and is to be prosecuted for driving without due care and attention. However he will get off lightly because the coroner only recorded a verdict of accidental death.

Cycle campaigners have been up in arms over such a verdict.

Stuart Reid, CTC Campaigns and Policy Manager was livid: "The verdict is outrageous and Mr Bursfords death should have been treated as unlawful killing. The accident took place on a clear day and the lorry driver had plenty of time to see and avoid him without putting him in any danger.

"Those with a duty to protect are clearly refusing to value cyclists lives and their right to ride. They must take immediate action to eliminate the hazards to cyclists other road users are creating."

CycleSafe will be officially launched later this month and will demand that local authorities, the police and judiciary use their powers to protect cyclists. It will aim to raise awareness and give practical advice to engineers and transport planners.

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