This week's 'Big Brother's Big Mouth' will feature an Electra Rockabilly Boogy. The cruiser will be given away by wild-haired presenter Russell Brand, the comedian who describes himself as a "scarecrow who had robbed a tailors."

Cruiser to star on C4 show

The TV time was secured by Ed Ibbetson of Edinburgh-based MTB Distribution, UK distributor for Electra bikes of the US.

‘Big Brother’s Big Mouth’ is a spin-off sister show to Channel 4’s ‘Big Brother’ and is presented by stand-up comedian Russell Brand.

The show airs on Wednesday at 10pm.

Ibbetson said:

"Electra Cruisers have been proven to be an easy entry into cycling for the uninitiated due to the comfortable riding position and cool styling and are likely to appeal to the viewers of ‘Big Brothers Big Mouth’. Who knows, even if just a handful of people are inspired to take up cycling then it’s worth doing."

The Electra Rockabilly Boogy costs £500.

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