The TV time was secured by Ed Ibbetson of Edinburgh-based MTB Distribution, UK distributor for Electra bikes of the US.
‘Big Brother’s Big Mouth’ is a spin-off sister show to Channel 4’s ‘Big Brother’ and is presented by stand-up comedian Russell Brand.
The show airs on Wednesday at 10pm.
"Electra Cruisers have been proven to be an easy entry into cycling for the uninitiated due to the comfortable riding position and cool styling and are likely to appeal to the viewers of ‘Big Brothers Big Mouth’. Who knows, even if just a handful of people are inspired to take up cycling then it’s worth doing."
The Electra Rockabilly Boogy costs £500.