BikeBiz Bicycle and cycling retail news
Sales data analyst firm Coverpoint has created a brand new service designed for the UK’s bicycle dealers.
The service – named b2b Heat Maps – makes use of valuable sales data that can often be ignored by retailers unaware of its potential worth.
The b2b Heat Maps service interprets customer data by analysing postcodes in a customer database. It then maps the information while highlighting the strengths and weaknesses of a business, according to Coverpoint owner Stephen Kilbee. He told BikeBiz: “Underlying trends will be identified, as will the opportunities for growth, irrespective of the size, sector or type of business. Marketing and business strategies can be based on measured evidence.”
Kilbee continued: “Data visualisation is still almost a pioneering type of analysis is most businesses are unaware of it. And even if they are aware of it, their understanding of its potential may be very limited and therefore many of the benefits will be missed. Unless you know what it can do, it is impossible to ask the right questions and, therefore, get the answers you need.”
Kilbee has worked with a number of FTSE 100 companies and Government departments over the past decade and feels the insight he’s gained has helped with forming the Heat Maps service, which starts from £75, and doesn’t require specialist software training.
For more on the service contact Stephen Kilbee on 01949 875833, or via www.b2bheatmaps.co.uk.
