The show's exhibitors tell bike dealers why they should visit their stands at Whittlebury Hall...

CORE BIKE 2011 GUIDE: Hope, Buff, Sueme and Fox

“Hope Technology will be at Core Bike in the Suzuka Room showing the latest products from its range.

The integrated cassette that is causing a stir in the industry will be on display, showing the design and machining capabilities of the Lancashire-based company.

The super-bright Vision District 3 will also be available to see, as well as the rest of the ever-expanding lighting range.

Wheels, brakes, headsets, BBs, there’s a lot of reasons for dealers to drop by. As ever, representatives will be on hand to talk through the products and offer information, brochures and advice about all things Hope.

For more information before then, have a look at the new website –”

Buff and Sueme
“Buffera’s new Polar Buff Reversible is designed to offer the greatest protection of the polar range of products. Combining two of the most well-loved Buff fabrics into a continuous tube, this two-layer piece is made using the Original Buff polyester microfibre sewn top and bottom to a cylindrical piece of Polartec fleece. The essential, functional and versatile Buff High UV Protection collection has a multitude of new designs for spring 2011. Made with Coolmax Extreme fabric the range comprises High UV Protection Buff in adult and junior/medium sizes, Visor Buff featuring an unique neoprene peak, the adjustable Visor Buff Evo 2, again in adult and junior sizes, and Buff Headband.

Visor Buff, the original multi-functional cap, presents seven new designs and is ideal for hot weather activities where an eye shade or neck protection is beneficial. The Visor Buff Evo2 is unique, ultra-light and a fully reversible cap with eight new designs, in addition to the extensive Fun Collection featuring 12 new designs from Hello Kitty and Kukuxumusu (among others) in junior sizes for kids.

SueMe will be previewing its range alongside Buff, including its tees, made from a blend of bamboo viscose and organic cotton. They feel cool when you’re hot and warm on the skin in cooler weather.

The SueMe tee will quickly lose any creases too, making it perfect for compact packing and travelling light.”

“Back in 2007, the Striker Helmet set a new standard for trail helmets with the introduction of the Flux helmet. Successful beyond expectations, it paved the way for the all new Striker helmet. Lightweight and race ready, it is a lighter, sleeker version and is sure to turn heads (and protect them too) when it debuts in Spring.

Fox is also to debut Poron XRD Extreme Impact Protection with its new Ballistic arm and knee sleeves and our Unabomber and Stealth Bomber gloves. The Poron XRD material is soft and body contouring, yet instantly dissipates force upon impact, acting as a layer of wearable protection.

Other highlights include the Transition Hard Shell Helmet. Building on the success of the Transition Co-Molded helmet, Fox will introduce a classic ABS shell street/park style helmet for riders looking for substance and style.

Also new for 2011 is Fox’s proprietary Aircool jersey material, with Air-Cool fabric offering accelerated moisture wicking and unmatched skin-contact comfort. Fox has innovation in the glove collection too, incorporating hydro management nano-technology to create genuine water-repellent gloves.

These highlights are only part of the story, and they’re meaningless without great product design – and the 2011 MTB Collection from Fox won’t disappoint those in the trade looking for a comprehensive stock solution."

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