The show's exhibitors tell bike dealers why they should visit their stands at Whittlebury Hall...

CORE BIKE 2011 GUIDE: Citrus-Lime, Merida and Chocolate

“Citrus Lime will be demonstrating a new version of its Supplier Integration Module (SIM 2.0) at Core 2011. This exciting product removes a vast amount of work for cycle dealers when setting up products, dealing with customer special orders and getting their product databases active on the web. Call into the firm’s stand to see it is describing as ‘the future of EPoS’, with real time supply chain and stock file integration.

Staff will also be on hand to discuss new eBay and Amazon modules. These integrate with SIM 2.0, allowing dealers to quickly and easily load products across retail, e-commerce, Amazon and eBay. 

Finally, as well as its many new and prospective customers, Citrus Lime is hoping to see existing partners face-to-face and is asking those enrolled to call in and see new developments first hand.

The firm spent over £40,000 on research and development in 2010. Call in to stay up to date and find out about the EPos specialist’s future roadmap.”

Merida UK
“Merida is has proven itself to be one of the world’s premier aluminium bike manufacturers, and one of the largest high-end bike builders out there – it manufactures 1.8 million units per year from its high tech production facility in Taiwan.
2011 sees the firm with six entirely new platforms and numerous re-designs on what last year were considered to be top-performance bikes in their categories.

For the new season, Merida debuts the One Twenty Carbon, outed by some as the perfect UK trail bike. On the road there’s the range-topping Reacto ‘Breakaway’ bike.

Merida will also have Alpina Helmets, featuring the same high-spec raw materials and high-end helmet details, normally the reserve of £70 plus helmets, right across the range.

After a fantastic debut at last year’s show the mould-breaking Birzman tool line is still raising the bar in durability, functionality and beauty. This great range boasts competitive prices, great margins, marketing support, and free POS for new dealers.
See Merida at Core Bike in Magny Cours and S11.”

Chocolate Distribution
“Not satisfied with only distributing the ‘proven fastest wheels available’ for your bike – Rolf Prima – for a while now, Chocolate has decided to add a new brand to its portfolio.

The firm has taken on Kurt Kinetic cycle trainers – manufacturer of what the distributor claims are the most durable, realistic feeling trainers available on the market today.

Unlike most trainers, Kinetic offers the smoothest, quietest, road-like resistance 100 per cent leak-free. Rather than using leak prone technology, like a drive shaft that penetrates the fluid chamber and depends on ‘O’ rings and traditional seals, each Kinetic Fluid Trainer features a patented magnetic drive system.

By using neodymium magnets to link the drive system together, the dependence on a physical drive shaft entering the fluid chamber is entirely eliminated — which means no need for ‘O’ rings and seals that will eventually wear out and leak.
What began as a curious engineer’s infatuation with improving the established bicycle wheel continues to grow with Rolf Prima’s 2011 wheel line.

Rolf Dietrich created the revolutionary paired spoke technology that changed the way people think about bicycle wheels. That spirit of curiosity and ingenuity continues at Rolf Prima today.”

Dealers can find Chocolate Distribution in room S25 at Core.

Read more on Core Bike 2011 here.

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