The recently renamed i-ride (formerly Jim Walker) is offering goodie bags and special prizes for retailers visiting the stand at Core Bike.
250 Continental Tyres draw-string gift bags and over 400 Zipvit Sport Musette bags will be given out at the i-ride stand, including Eddy Merckx water bottles, Zipvit Sport Energy bard, chew and gels, Continental cycling caps and socks, Thomson and Token key rings and Clarks brake pads.
Every day two golden envelopes will be tucked inside two of the Continental bags, entitling the bearer to one of the following prizes:
Sunday, Northwave Typhoon Evo SBS Road or Northwave Rebel SBS MTB shoes.
Monday, Fulcrum Red Metal 10 or Racing 7 wheelsets.

Tuesday, a Token Bling Box or a Thomson Elite stem/seat post combo
i-ride said that the number of goodie bags will be limited each day to ensure retailers will have chance to grab one across the whole show.
Read more on Core Bike 2011 here.