The penultimate part of the BikeBiz guide to Core Bike 2010...

CORE BIKE 2010 GUIDE: SealSkinz, Silverfish and SiWiS

Like Cordee, SealSkinz is featuring at Core Bike for the very first time. The brand’s range of cycling products will available for dealers to peruse, and key members of the SealSkinz team will be at the show to answer questions.

The brand’s cycling products are designed to offer waterproof, breathable, windproof and close-fitting protection to keep cyclists warm, dry and comfortable at all times. Each and every product is made with unique SealSkinz patented technology, which works via a seamless three-layer construction that comprises of an outer layer, a waterproof, highly breathable membrane, plus a comfortable inner lining.

Brand new – and top secret – SealSkinz cycle clothing will be on show at Core. It’s so secret, in fact, that we can’t yet divulge many details. What we can tell you, however, is that the firm is releasing a new ‘lobster’ construction handlebar mitt.

SealSkinz tells BikeBiz: “Like our most popular products, it is made from patented SealSkinz technology to keep wearers warm, dry and comfortable at all times.”

With appeal within and outside the cycling market – including in the outdoor, marine and equestrian markets – SealSkinz’s debut at Core is set to appeal to a wide range of visiting retailers.

With the addition of two new fresh brands, Silverfish has an expanded portfolio to take along to the Core Bike show this year.

From Alicante comes Mondraker Bikes. New to Silverfish and also to the UK market, the brand has already made a winning impression on the World Cup DH circuit. The new Summum, which is touted as being the must-have race machine for 2010, will feature alongside many other full suspension and hardtail builds. Each of the full-sussers is built with the new ‘Stealth’ tubing and are based on the high performing Zero Suspension System. The mountain bike range begins at just £369.95.

The second new brand to be added to Silverfish’s portfolio and displayed at Corebike is EVOC. The German firm produces high quality riding and trail backpacks, which feature a unique CE rated spine protector all built into an ultra stylish, lightweight, but ultimately functional package.

RaceFace provides dealers with plenty of reason to visit the Silverfish display. The new Respond range adds a highly competitive price point to the brand’s stable, while the new Deus range of crank and components should stir those dealers specialising in cross country. Also new for 2010 comes the carbon fibre SIXC crank and bar. RaceFace has taken its years of experience to design carbon products ready for the AM rider.

But it is not just the hard goods that have people talking about RaceFace, as the brand’s range of armour and soft goods are always popular. If all of this is not a reason to visit Silverfish in the Monza Suite, then remember SDG, Turner and ITS Tyres will also be on display with their 2010 offerings.

Rocky Mountain again brings a strong Canadian feel of quality to the Silverfish room, with a range of bikes designed around the North Shore scene.

New for 2010 is the Flatline World Cup downhill rig. Piloted by Sabrina Jonnier, the Flatline was so dominant that the World Cup Series was won by the French racer with rounds left to go. The 2010 Rocky Mountain range has been tweaked aesthetically and, with very strong colours and design, looks very impressive. UK team rider Scott Beamount, the current 4X National Champion, will also be on hand to answer any questions and talk dealers though the range.

Cove Bikes are always popular with stores and consumers, partly due to the brand’s tongue-in-cheek names, but equally for the ride quality. The new G-Spot will be on display, which offers 160mm of rear wheel travel and is well worth consideration for your stock.

A whole room of SockGuy products will also feature inside Whittlebury Hall. Known for the high quality socks, 2010 will see an increased range offering base layers, arm warmers and over shoes.

SiWiS, headed up by company owner Si Watts, will be exhibiting at Core Bike in 2010, showcasing its internet solutions for bike-related companies online.

Watts says: “Having worked in the retail environment and later as a rep for a major player at the time, what started as a hobby building websites for a few select customers has rapidly turned into a thriving business catering almost solely for the web needs of bike-related companies.”

The firm offers bespoke web work, providing dealers with the chance to have a dedicated system built to suit their individual needs, or to select the i-BikeShop etail system. This ready-to-go e-commerce solution features simple self management systems to make looking after the content of sites easy for novice users and computer boffins alike.

For more on the products and services on show at Core Bike 2010 click on the links below:
2pure and Buffera
Chicken Cycle-Kit and Citrus-Lime
Cordee and Extra
Fox and Hope
Ison and Jim Walker

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