The third part of BikeBiz's guide to Core Bike 2010...

CORE BIKE 2010 GUIDE: Cordee and Extra

New Core exhibitor Cordee is set to bring a range of the latest cycle-specific books to the dealer event.

Some of the titles due at the show include Mountainbike Tricksand Techniques by Martyn Ashton and the re-launch of the ex-Philips Cycle Tours series.

Hot off the press, Brompton Bicycle covers one of the UK’s famous bike brands and tells the fascinating story behind the unusual and popular folding bikes. The book will be published on January 15th – only days before the show opens.

Written by an expert on the subject, Brompton Bicyclecovers a brief history of folding bikes and puts the Brompton in the context of previous developments. The book also details the story of how the Brompton came about – from a sketched idea by engineer and company founder Andrew Ritchie, to a bike with major sales throughout the world today.

Brompton specials also feature in the book, converting for use by children and multiple riders, for example. The title also includes tips on caring for and repairing Bromptons, making it the perfect companion and an essential for fans of the folding brand.

Also being showcased by Cordee is UK Breaks with Bikes, a book published by Max Darings – the brains behind Rough Ride Guides. Publishing in December, this mountain biking guidebook covers 100 routes to the best riding in the UK’s holiday destinations. The seventh in the series, the title will have the unique ring binder design which allows routes to be taken out and used individually. Each is printed on water-resistant paper. Through the book Darkins is aiming to get people out riding the best trails with the minimum of fuss.

Richard and Jane Robinson – the brother and sister team that own the company – will be at the show alongside sales representative Matt Cooke with details of best sellers, stock recommendations and many other new titles. The firm told BikeBiz that it prides itself on its retail experience and product knowledge and matching range to dealers’ customer bases. The firm is also launching bespoke-designed shelving options at Core. The metal, powder-coated in smart, matt black shelves are designed to fit into standard slatboard in one metre spans.

Clothing, folding bikes and cycle computers are among the highlights set to appear at the Extra display in the Northamptonshire hotel.

Recent signing Alpinestars has an extensive line of mountain bike-focused clothing for 2010, including the MTB Techstar longsleeve jersey – a multi-panel jersey with aero mesh ventilation panels and unobtrusive shoulder seams for use with BNS.

The jersey is panelled to fit in riding position with multi-panelled polyester microfibre construction, while ventilation is taken care of with aero poly mesh inserts. A wrap-over ergonomic collar and shoulder panel design has been created to avoid interfering with any neck brace system. The jersey also features sublimated design with Lycra piping.

Alpinestars MTB-centric clothing line includes jerseys, pants, gloves and protection – the latter including the MTB bionic back protector. The thin, light and breathable CE-certified back protector offers the rider excellent ventilation. Constructed of 8mm PU impact foam with lightweight mesh biofoam, the protector boasts ergonomic five-plate construction that follows the natural curve of the back with locking plates that lower the possibility of overextending the back.

The Jango folding bike lines will also form part of the Extra line-up. Boasting intelligent folding frame design and the comfortable handling of a full-sized bike, the Jango Flik is designed to fold into a compact size for easy transport or storage. The Flik is also reported to feature frame geometry with handling qualities similar to full-sized bikes. With a comparable wheelbase length and placement of rider controls is set to ensure a familiar, comfortable and fun cycling experience.

Extra will also showcase the O-synce range of portable micro electronic products at Core Bike. Running the whole gamut from cyclometers to watches and GPS navigation devices, the O-synce combines the principles of precise German engineering with a dash of Italian design. The range aims to keep simplicity high on the agenda and works on a ‘less is more’ principle, with a flexible modular product line-up.

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2pure and Buffera
Chicken Cycle-Kit and Citrus-Lime

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