BikeBiz Bicycle and cycling retail news
Hampshire based Cooke Components has further extended its VEL range of cycling accessories and is now also distributing the full range of Veltec wheels.
Since launching the VEL range of affordable, but high quality cycling accessories, Cooke Components has experienced steady growth in the brand’s take up from retailers across the country. A true in-house brand, all VEL products are sourced responsibly and directly from the manufacturer to Cooke’s own specifications with all packaging designed in the UK.
“With an ethos of ‘keeping it simple’, the VEL range offers extremely competitive retail pricing coupled with the very best dealer margins” explains Director Matt Cooke.
“We are continuously improving and extending the range to meet retailer and consumer needs, with range extensions and new ranges added regularly” he says.
The VEL range now includes a wide range of resin, alloy and carbon bottle cages in a large selection of colours, assorted high quality bar tapes, brake accessories and universal bleeding kit, multi-colour cable sets, Keo and SPD compatible cleats, Garmin mounts, chain catchers and much more.
The announcement coincides with an enhanced distribution of German wheel label Veltec. This range of high performance, hand made wheels for both road and MTB feature extremely competitive price points from £320 to £1,200 and the brand is already well established across Europe.
As an example of the value Veltec offers, the Veltec AM1 XC MTB wheelset is available in 27.5” and 29” sizes and features 32 Sapim spokes, 6 bolt hubs and a 26mm rim width. Each set comes complete with skewers with weights of 1,600g for 27.5” and 1,640g for 29”. SRP is £320.
The road range starts at £350 for the Veltec Speed AM wheelset and rises to the range topping Veltec Speed 8.0 FCC wheelset at £1,200. The similarly specced FCC (full carbon clincher) wheelsets at £999.99 form the most popular point in the range with 30mm, 45mm and 60mm sizes available.
“Veltec offers retailers a very high-quality wheel range at hugely competitive specifications and prices,” says Matt Cooke.
“Everyone at Cooke Components has ridden the wheels on their own bikes for some time now, both MTB and road. I can assure you that we have tested them very thoroughly before making them available to the trade. They are both eye-catching and very reliable wheels at a price point riders find attractive.”
Full details of the VEL and Veltec ranges are available on the Cooke Components website at www.cookecomponents.co.uk, or by calling the office on 01256 880739, or emailing info@cookecomponents.co.uk.
To view VEL or Veltec please contact your local area Cooke Components agent.
South East: Martin Jenman 07535927229 mjenman@gmail.com
North: Matt Wrigley 07926880660 matt@mw-sales.co.uk
South West: Neil Boyle 07966546088 nboyle@orbea.com
