Lifeboat's media-and-industry mash-up secures first raft of suppliers

Companies start signing for Press Camp

One month after launching, Press Camp from Lifeboat Solutions has signed six bicycle industry companies for the June 23-25 event in Sun Valley, Idaho. Twenty publications and websites will be sending journalists to the multi-company press event.

The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking.

“The response we’ve had has been just outstanding,” said Lance Camisasca, president of Lifeboat Solutions. “There’s never been anything quite like this for the bike industry, so we’re fulfilling an important need — especially in these times when everyone’s eyes are on the bottom line.”

Companies committed so far include Cannondale, GORE RideOn Cables, Lazer Helmets, Pedro’s, Scott USA, Smith Optics, and Tomac.

Michael Pederson of Lazer USA said:

“Times are tight right now. We cannot afford to host [20 journalists], or sacrifice much time out of the office for focused media outreach. But it’s a catch-22 because we need the editorial coverage to give our products some momentum for the busy buying months and fall trade shows. Press Camp is the perfect solution.”

Press Camp is limited to 20 companies.

Journalists from mainstream publications such as Men’s Journal, USA Today, Los Angeles Times, Wired, and Outside plan to attend. Bicycling, Dirt Rag, Road Bike Action, VeloNews, Bicycle Retailer and Industry News,, Bike Europe, BikeBiz, Eurobike Show Daily, and six other media outlets will also send editorial staff.

“This sounds like a great opportunity for companies to lower costs while being able to meet with multiple editors,” said Marc Sani, publisher of Bicycle Retailer and Industry News. "To have a key group of editors in one spot to touch and ride product is an excellent idea.”

Camisasca said: "Journalists love the efficiency of it. And for the manufacturers, there’s no better bang for the buck to get this kind of focused attention.”

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