A free online recycling service for outdoor enthusiasts has been created by Sarah Howcroft. Howcroft was the co-founder of Rohan and later ran a green supermarket chain.
She said Recycle Outdoor Gear was "dedicated to helping consumers find a solution to the endless amounts of used but serviceable outdoor gear taking up space in cupboards, lofts and garages."
The site lets users swap, sell, buy or donate used outdoor gear for free.
“I hope to develop Recycle Outdoor Gear into a one stop service for all activities relevant to recycling and the reuse of outdoor gear," said Howcroft.
Andrew Denton, CEO of the Outdoor Industries Association, said:
"The Outdoor Industries Association welcomes, endorses and supports the launch of the Recycle Outdoor Gear website. We are the not-for-profit trade body that represent the outdoors trade in the UK and as a group we are committed to improving the overall ecological and environmental impact of our industry.
"As well as being members of the European Outdoor Group, the Conservation Association and EOG Sustainability Working Group, we are actively working to find ways to provide leadership example for sustainability in the UK outdoor trade. The ROG website ensures our members and our members customers can make an active impact on the amount of outdoor product wasted or discarded, ensures best practice in repair, exchange and donation and will directly lead to less waste and better use of equipment’s life-time value."