Halfords has revealed that it is to begin its January sale on Christmas Day this year.
The sale is planned to start online in the afternoon of December 25th, leading the retailer to believe the day may be their busiest day online ever.
According to Halfords, traffic levels are already 20 per cent ahead of last year.
Last year Christmas Day was Halford’s third busiest of the year for online orders, with the first weekend in December and Boxing Day seeing more activity.