Newly launched wholesaler to be the sole UK source of Rolf Prima wheel range

Chocolate distribution agrees exclusive Rolf partnership

Fresh of the back of its launch, Chocolate distribution has secured exclusive rights to the Rolf Prima range.

The wheelbuilder’s products have long been popular with road racers and triathletes, however, for 2010 the manufacturer will delve into further territories, building wheels specifically for town bikes, cyclocross builds and even women’s specific builds. Each wheel is handbuilt in Eugene, Oregon.

“We’ve long had high demand for our wheels in the UK so finding a partner that shared our vision was important to us. Shortly after we starting talking, it was clear that Chocolate was a great fit.” said Brian Roddy, owner of Rolf Prima.

“They share our commitment to providing high-end, high-quality products and great customer service”.

“At Chocolate, we look for premier brands that we would want to use ourselves. Rolf Prima wheels epitomise quality and performance. They provide fantastic products that we would want to race on ourselves.” said Jeremy Crook, managing director at Chocolate distribution.

Chocolate is contactable on 0871 231 9966 or via

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