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The company will start supplying OE and replacement market Datatag systems in January.

Chicken & Sons to market Datatag

Datatag works as a deterrent and a means of identification for the bike and, if need be, individual parts.

The tiny transponder’s existence is advertised via laser-engraved labels and high-visibility warning stickers.

Datatag scanners are used by the police to track ownership of recovered stolen goods.

Transponder protection is mandatory for many £1000+ bike insurance policies.

The boxed system trades at £13.50 and includes a transponder, glue, ultra-destruct visible ID labels and a polychromatic warning sticker. The SRP is £24.99.

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