Business

Chicken CycleKit takes on Wera Tools distribution

Chicken CycleKit has taken on the distribution of Wera Tools.

Wera Tools are synonymous with quality, reliability and performance, producing the highest quality equipment, utilising innovative technologies and designing its tools to perform reliably at the highest level across many industries.

“Wera Tools have become so successful for a number of reasons, but a key element is to engage with distributors who recognise the spirit and emotions connected to the brand and how to portray this into the market,” said Wera Tools head of sales Belinda Walton.

“Chicken CycleKit, who have great experience of marketing top cycle industry brands, are ideal partners and so Wera Tools are excited, with Chicken CycleKits’ help, to make our tools easily available to all shops, workshops and cyclists around the country. Be a Tool Rebel.”

Mike Catlin, Chicken CycleKit’s commercial director, added: “Wera Tools are known as the best you can buy in so many industries, it’s long overdue that the cycle trade gets to enjoy easy access to the brand. From consumer tools to stocking in for your workshop, Wera Tools are quite simply the best you can have. We could not be happier to be representing this amazing range.”

Contact your area sales manager, visit the B2B and search Wera, or contact Ben Jones in the sales office on 01525 381347 to find out more.

Wera Tools are available on Chicken CycleKit’s B2B now.

Chicken CycleKit was recently announced as a finalist for Bike Distributor of the Year at the BikeBiz Awards 2021 in association with Tannus Tyres. Read the full shortlist here.

Rebecca Morley

Recent Posts

Troy Lee Designs launches new Flowline MIPS helmets

Troy Lee Designs has announced the launch of its new Flowline range of MIPS helmets, which includes…

2 days ago

Top five jobs in the bike trade this week – 3rd February

The BikeBiz jobs board filled over 740 positions in 2022, and listings are still on…

2 days ago

Rapha launches new Explore Gore-Tex C-Knit Jacket and Explore Pants

Rapha has launched the new Explore Gore-Tex Jacket and Explore Pants. The Explore Gore-Tex Jacket…

2 days ago

Seventies Distribution on how its direct-to-consumer Backyard BMX website is supporting BMX stores

Seventies Distribution launched the direct-to-consumer Backyard BMX website in late 2022. BikeBiz finds out how…

2 days ago

Trade registration for The Cycle Show 2023 now open 

Registration for members of the trade for the 2023 Cycle Show in London is now…

3 days ago

Austrian urban bike brand Vello moving to direct-to-retail model in UK

Vello has announced that it is moving to a direct-to-retail model in the UK. The…

3 days ago